What's changing at Utility Warehouse in 2026?
UW launched a five-year plan in June 2026 to double the number of customers who take several services, to over one million by 2031. It also refreshed its brand around "people helping people", signed Cat Deeley as ambassador, and plans a digital home phone service and motor insurance.
Evidence
The plan involves around £55m a year of investment in pricing, partners, brand and digital service. A VoIP home phone product is due early in UW's 2026–27 financial year.
Sources
Last reviewed 22 October 2026
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